Wood-free ‘wood’ for Urban Ladder
Urban Ladder, established in 2012, is a design-led, omnichannel
brand known for its wide range of furniture and home decor
offerings. With over 5000 designs across 35 categories, including
living, dining, bedroom, study, and decor, Urban Ladder wanted to
offer its customers a sustainable option as well in 2022.
Wood-free ‘wood’ for Urban Ladder
Urban Ladder, established in 2012, is a design-led, omnichannel brand known for its wide range of furniture and home decor offerings. With over 5000 designs across 35 categories, including living, dining, bedroom, study, and decor, Urban Ladder wanted to offer its customers a sustainable option as well in 2022.
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- Wood-free ‘wood’ for Urban Ladder
The Requirements
- Urban Ladder wanted to find an eco-friendly and sustainable material for furniture and home decor
The Solution Implemented
- EcoYou developed "Kaaya," a wood-free material
- With advanced features including fire-retardancy, biodegradability, and low formaldehyde emissions
- While also creating value for farmers by utilizing materials they would otherwise burn
The Solution Implemented
- Customized design to meet specific needs
- Construction of an office and warehouse on a support structure of racking
- Quick project initiation and installation by the EcoYou team
- Ground +1 structure with over 12,000 sq ft of wall area
- Deployment of a multi-disciplinary team of engineers for fast installation and ramp-up
- Best-in-class design, supply, and installation provided
The Result
An advanced Material was developed which met high standards – it passed extensive checks and evaluations
Overall there was reduction of waste through eco-friendly material sourcing
Farmers earned a better income as they utilised materials they would have otherwise discarded
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